Is Squarespace Good for Small Businesses?
It’s no secret that your small business needs a strong online presence to survive and thrive in the digital age. But with countless website builders available, how do you know which platform to choose for your website?
Enter, Squarespace—one of the most popular platforms that promises user-friendliness, stunning designs, and a comprehensive set of features.
In this article, we'll dive into Squarespace to answer the burning question: Is Squarespace good for small businesses?
3 Reasons Squarespace is Amazing
1. User-Friendly Design and Setup
The first thing that stands out about Squarespace is how easy it is to use.
Its drag-and-drop design makes creating and customising your website quick and easy to learn.
Even if you have zero coding experience, you can create an eye-catching website with all the features you need without spending months developing and testing.
And since everything from hosting to domain management comes standard on the platform, setting up your site doesn’t require any extra steps or fees.
2. Analytics and SEO
Once your site is up and running, Squarespace makes tracking its performance easy with detailed analytics tools that show you exactly how many people visited your site, what they did while they were there, and where they came from in the first place.
Plus, its built-in SEO tools help ensure search engines find and rank your site so more customers can find it too. It even helps you optimise images on your site so they load quickly—no plugins or extra software required!
3. Security Is Always On
Keeping your customers safe should be a key priority when running a business.
With Squarespace, security isn’t something you have to think about—it’s built in from the ground up! All of its templates are regularly updated to keep them secure against any potential threats (which means no maintenance headaches for you!).
Plus Squarespace’s servers feature top-of-the-line firewalls and encryption protocols keeping everyone safe when using your site.
Is Squarespace good for small businesses?
To keep things simple, the answer is a resounding “Yes!” - here’s why:
It’s extremely user-friendly
This was one of the biggest selling points when I first started building websites. Once you learn the basics of the platform and some essential web design principles, it’s a very intuitive website builder.
It’s easy to add pages, photos, a blog, etc. without worrying about crashing your site. And if you need to change the content or make a quick edit, you can easily jump into your account and make the changes in an instant.
Mobile-friendly websites
With over 90% of the global internet population going online with a mobile device, it’s essential to have a mobile-friendly website.
If a new customer visits your website on their phone and it looks messy and difficult to navigate, they’re going to take their business somewhere else.
The beauty of Squarespace is that the website builder makes it effortless to design mobile-friendly websites that look fantastic across all devices - meaning more opportunity to attract new customers.
Professional template selection
You don’t need to spend tens of thousands hiring someone to build a gorgeous website from scratch. Squarespace has a huge selection of professional templates for all different types of businesses!
There are great templates for:
Restaurants
Freelancers
General Contractors
Podcasts
Not-for-profits
Hair & Beauty Salons
Lawyers
Accountants
PLUS many more!
There are countless professionally-designed templates to choose from, so you don’t need to start from scratch to have a beautiful website.
You don’t need to know how to code
If you don’t know how to code, it can be easy to think that a professional website is out-of-reach for your small business.
But this couldn’t be further from the truth!
Squarespace uses pre-built content blocks to create websites, so all you need to do is:
Add the content block you want
Upload your graphics
Write your copy (text)
And you’re done!
Now with this said, there is a kicker…
There is limited functionality with Squarespace, compared to Wordpress for example. So it does help to know some basic HTML & CSS if you want some unique customisation or functionality on your website.
You don’t need an expert to make minor edits
Once your site is live, unlike WordPress and other code-heavy site builders, you don’t need to hire someone for ongoing site maintenance or minor edits.
You can learn the basics of Squarespace in under 2 hours and confidently maintain your website, make small edits and adjust content without worrying about messing something up or accidentally deleting essential code.
At Edwards Design - my Squarespace web design studio - we actually train all of clients on how to manage and update their sites themselves once they’ve been built—saving them thousands in ongoing maintenance and upkeep.
To recap
3 Reasons Squarespace is Amazing
User-friendly design and setup
Analytics and SEO
Security is always on
Is Squarespace Good for Small Businesses?
Squarespace is extremely user-friendly
It’s easy to make mobile-friendly websites
There’s a huge selection of professional templates
You don’t need to know how to code
You don’t need to hire an expert to make edits/maintain your site
Conclusion: Is Squarespace Good for Small Businesses?
When it comes down to it, Squarespace is fantastic for small businesses. It has all the tools small businesses need to make their mark online without breaking their budget or wasting time trying to figure out complex software programs or coding languages.
If you want an easy way to get online fast while still having access to powerful features like analytics, SEO tools, and security settings - then Squarespace is an excellent choice for your website!
Need help getting started?
👋🏼 I’m Alex, a Squarespace Website Designer in Adelaide. If you need help with your new Squarespace website, I’d love to chat. Click the button below to get in touch with me about your project.
